Trial and Learn
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After watching various videos on marketing your online store, I came across one that suggested using photos in the header of the your products in action.
The first version of this website felt (know that I see the difference) like you were in a cold and damp cave. Now, I feel like I'm on top of mountain of a bluebird day or at the beach putting more lotion on.
Happily take criticism. Always be willing to change. Commit to accepting you don't know everything all the time.